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June 28, 2023
NASHVILLE, TENN. (June 28, 2023) - Ingram Content Group (“Ingram”) now offers UK-based publishers the ability to advertise to known book readers through its advertising platform, Ingram iD. Having launched last fall in the US, Ingram iD helps publishers reach millions of primarily US-based readers directly and market titles across social and retail websites through one integrated, easy-to-use platform.
“Ingram has a long track record in developing innovative tools and services to help publishers grow their business and sell more books,” states David Taylor, Senior Vice President, Ingram Content Group UK. “Ingram iD is the latest to roll off our production line and now it’s available for UK publishers looking to reach the vast US market. This is book-specific marketing taken to a new level.”
Created and designed specifically for book marketers, Ingram iD provides access to Ingram’s exclusive database of “Verified Readers” built over the past several years through websites such as Bookfinity.com, ShelfSavvy.com and littleinfinite.com. Comprised of millions of known readers in over 50 specific categories, “Verified Readers” are targeted audiences of book buyers actively looking for their next book. UK-based publishers looking to directly market to these targeted US-based audiences can now do so with Ingram iD. A UK-based credit card and VAT number, or a US credit card, is required for access.
Backed by Ingram’s robust book industry expertise, Ingram iD gives marketers access to precise audiences cost-effectively, consistently and with meaningful measurements in one tool. With the ability to easily place ads on multiple networks (Facebook and Google), publishers can choose to use their own ad creative or Ingram iD’s curated ad creation with auto-populated metadata and cover images from the publisher’s catalog. Additionally, they can review ad performance across marketing channels with up-to-date reporting. Dedicated to the growth and success of the book industry, Ingram continues to build scalable technology and services to help publishers sell more books.
For more information about Ingram Content Group’s Ingram iD and to get started, visit here.
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Media Contact: Ingram Content Group | Laura Braam | 615.321.3110 | laura@tsgnashville.com
About Ingram Content Group | www.ingramcontent.com
The world is reading, and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries, and educators, Ingram makes these services seamless and accessible through technology, innovation, and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print on demand, and other services for the publishing industry. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd., and Ingram Content Group Australia Pty Ltd
