Ingram Content Group Launches Consumer Marketing Services

Nashville, TN (February 10, 2022) – Following several years of proprietary development and strategic investment, Ingram Content Group (Ingram) announced today the launch of a suite of consumer marketing services to help publishers reach readers directly.

Over the last few years, Ingram built a database of millions of “Verified Readers” – known book lovers segmented into book categories – that publishers can now reach through exclusive consumer-targeting tools and services. Ingram has a deep understanding of the book market and a track record of building scalable technology and services to help publishers sell more books. The new direct-to-consumer marketing program builds on that expertise.

Spanning the marketing lifecycle of a book — from understanding how and where to reach readers, to providing real-time insights and recommendations, to offering full-service marketing and analytics — Ingram’s direct-to-consumer offerings increase the power of publishers’ digital marketing strategies and sales potential.

These services are available now with more coming throughout 2022:

• Marketing Advantage: a customizable, full-service marketing offer that provides digital marketing strategy and execution for frontlist campaigns and backlist catalogs alongside metadata analysis and optimization.
• Reader Insights Reports: in-depth, downloadable audience profiles that enable publishers to identify the who, what, and where of their target readers.
• Marketing Insights: an analytics platform that helps publishers find high-value opportunities within their lists.

Ingram’s exclusive and growing audience of millions of Verified Readers is accessible only through Ingram’s new reader platform. Select publishers are currently using the platform and soon hundreds more will gain access to the reader platform to drive book sales.

“Ingram puts publishers in the driver’s seat when it comes to reaching readers around the world. We want to help publishers grow sales in a rapidly evolving industry that is increasingly reliant on direct marketing.” said Kim Schutte, Ingram’s Director of Consumer Marketing.

The consumer marketing team is led by industry veterans with decades of bookselling and marketing experience:

• Kim Schutte is the Director of Ingram’s ConsumerMarketing. With nearly 20 years of marketing and book-industry experience, Kim has led Ingram’s consumer audience development efforts since the program’s founding, overseeing audience acquisition, data segmentation, service creation and overall program management.
• Pete McCarthy is the Director of Consumer Insights. In his 25+ years of strategic leadership in publishing, he has led digital marketing for a variety of publishers, large scale to indie sized, working on hundreds of thousands of titles. He founded two marketing technology companies, the most recent of which was acquired by Ingram Content Group.
• Erin Cox is the Senior Manager of Consumer Sales andServices. Erin has nearly 20 years of marketing and development experience. She previously worked with Simon & Schuster and Macmillan, was the director of development for World Book Night U.S., and worked at Parnassus Books. Erin will oversee publisher relations, sales, and service management and operations.
• Agustina Casal is the Senior Manager of Digital Sales. Agustina has over 15 years of publishing experience with expertise in digital and e-commerce sales. She leads the Ingram Marketing Advantage business andIngram’s digital sales strategy to grow ebook and audio sales and merchandising opportunities for over 600 trade and academic publishers.
• Jess Johns is the Manager of Consumer Insights. With over a decade of experience in publishing, audience research, and consumer marketing, Jess has worked with hundreds of authors, brands, and publishers to reach readers and grow book sales. She cofounded a book analytics start-up and, at Ingram, works across consumer and technology groups to understand consumer behavior and build innovative advertising and marketing solutions.
• Davina Powell is the Consumer Marketing ServicesManager. Davina has over 15 years of digital marketing experience helping businesses reach their target audience through in-person and digital formats.As a member of the consumer team, Davina will develop partnerships to create new service offerings, such as influencer networks and book retail ad networks.
• Kim Hadney is the Consumer Marketing Sales Manager. Kim has decades of experience developing and positioning brands and building bestsellers. Kim has worked on the corporate side with Random House, PenguinGroup, and HarperCollins, and also has experience with several NYC-based marketing agencies that specialized in book marketing and growth strategies.

Ingram will be releasing additional consumer marketing services throughout 2022. A monthly webinar series for publishers will cover topics such as achieving consumer marketing success, trends in 2022, how to reach the right reader, and more. Join them onWednesday, February 16 at 11 a.m. ET for the first webinar in the series, NOW WHAT? Consumer Book Marketing in 2022 and Beyond.

For more information about IngramContent Group its consumer marketing services, please visit  https://www.ingramcontent.com/publishers/consumer-marketing-services.

Media Contact:

Ingram Content Group | Zach Hunt, 615.321.3110, zach@tsgnashville.com

About IngramContent Group | www.ingramcontent.com

The world is reading, and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation, and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand, and digital learning. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.  

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