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Independent Bookstore Day (IBD) is more than just a date on the calendar—it’s a celebration of the heart and soul of indie bookstores. It’s the perfect time to connect with your customers, showcase your store’s unique personality, and remind your community why local bookstores matter. Whether you’re a seasoned bookseller or gearing up for your first IBD, we’ve got you covered with everything you need to make this day unforgettable.
1. Start Planning Early
A little planning goes a long way. To make sure your Independent Bookstore Day is a hit, start brainstorming at least two months in advance. This gives you plenty of time to secure exclusive merchandise, organize events, and promote. The earlier you start, the smoother the day will go.
2. Craft a Memorable Experience
IBD isn’t just about books—it’s about creating a fun and immersive experience that keeps customers coming back. Think beyond the shelves and add a little magic with:
• Author Signings & Readings: Invite local authors or fan-favorites to connect with your customers.
• Workshops & Panels: Host discussions on writing, publishing, or even a book club chat.
• Kids’ Activities: Keep it family-friendly with story time, crafts, and scavenger hunts.
• Live Performances: Local musicians, poets, or theater groups can add an extra layer of fun.
• Exclusive Giveaways: Raffles, special discounts, or loyalty perks make the day extra special.
3. Leverage Social Media &Marketing
A little online buzz can make a big impact. In the weeks leading up to IBD:
• Use social media to tease special events, limited-edition merch, and guest appearances.
• Team up with local influencers, bookstagrammers, and media outlets to spread the word.
• Send a fun email campaign to let your subscribers know about IBD specials and encourage RSVPs.
• Create a countdown by sharing daily updates, book recommendations, or behind-the-scenes prep.
4. Bust Out the Decorations
A little decor goes a long way in making IBD feel like a true celebration. Enhance the experience with:
• Signage & Displays: Highlight featured books, special merch, and event schedules.
• Dedicated Checkout & Event Areas: Keep things flowing smoothly by organizing key spaces.
• Decor & Atmosphere: Add themed decorations, balloons, and creative signage.
• Refreshments & Treats: Partner with a local café or bakery to offer drinks and snacks.
5. Engage Your Community
Your bookstore is a community hub—so why not celebrate together? Strengthen local connections by:
• Partnering with nearby businesses for joint promotions or bundle deals.
• Highlighting local authors by featuring their books leading up to IBD.
• Giving back through collaborations with literacy programs, schools, or libraries.
6. Partner Up with Ingram and the ABA
Did you know that the American Booksellers Association (ABA) and Ingram help make Independent Bookstore Day even more exciting? Each year, we offer IBD kits with exclusive items, stickers, and more to help your store shine.
At Ingram, we also curate the best books and fun bookish merchandise to make your event extra special. Keep an eye on your inbox and follow us on social media for all the latest updates!
7. Capture & Share the Magic
With all the excitement of the day, don’t forget to document it. Snap plenty of photos and videos to share on social media and remember the amazing moments. Customers love seeing behind-the-scenes content, and it’s a great way to keep the IBD energy alive all year long.
Let’s Make This the Best Independent Bookstore Day Yet
Independent Bookstore Day is more than just an event—it’s a chance to celebrate books, stories, and the incredible indie bookstore community. At Ingram Content Group, we’re here to help you stock your shelves, plan your promotions, and make the most of this special day.
Reach out to your sales rep today, and let’s make IBD an unforgettable experience!
