Channel Partner Narratives: A Publisher's Guide

Channel Partner Narratives: A Publisher's Guide

Publishers can now benefit by tailoring their descriptions to better appeal to specific distribution channels, such as libraries, Amazon, and Edelweiss.

Oct 15, 2024
Marketing Books with Digital Advertising in 2023: What’s Working, What’s Not & How to Find Success

Marketing Books with Digital Advertising in 2023: What’s Working, What’s Not & How to Find Success

Digital advertising is only growing worldwide. Consumers are spending more time online, and advertisers want to reach them.

May 26, 2023
Collect Data and Drive Sales Through our Marketing Services

Collect Data and Drive Sales Through our Marketing Services

Ingram’s suite of consumer services are designed to facilitate the sales, marketing, and audience-centric data around selling your books to readers.

Dec 1, 2022
Today’s Publishing Industry: Q4 Outlook & Tips to Sell Books

Today’s Publishing Industry: Q4 Outlook & Tips to Sell Books

Learn the current state of the publishing industry and what to expect moving into next year.

Sep 23, 2022
The State of Today’s Book Marketplace, Part 2: Consumer Preferences & Digital Discovery

The State of Today’s Book Marketplace, Part 2: Consumer Preferences & Digital Discovery

Learn solutions to help navigate today's book market place and supply chain challenges.

Sep 13, 2022
The State of Today’s Book Marketplace, Part 1: Global Supply Chain & Print Solutions

The State of Today’s Book Marketplace, Part 1: Global Supply Chain & Print Solutions

Learn solutions to help navigate today's book market place and supply chain challenges.

Jul 29, 2022
How to Use a Reader Insights Report to Develop an Audience Persona and Inform Your Book Marketing Strategy

How to Use a Reader Insights Report to Develop an Audience Persona and Inform Your Book Marketing Strategy

Reader Insights Report is the starting point for your next book marketing campaign. Reader first marketing. Here, we define how to use the report.

Jul 13, 2022
Reader-First Book Marketing & What You’ll Find in a Reader Insights Report

Reader-First Book Marketing & What You’ll Find in a Reader Insights Report

Ever wish there existed a trustworthy and accessible source for book-related audience data that didn’t require a code book to decipher, then keep reading...

Jul 6, 2022
Global Trends Affecting Publishers, Part 2: Consumer Behavior

Global Trends Affecting Publishers, Part 2: Consumer Behavior

Part 2 of a 2-part series on the key global trends affecting consumer behavior, and how publishers have responded.

Mar 2, 2022
Global Trends Affecting Publishers, Part 1: Book Production & Distribution

Global Trends Affecting Publishers, Part 1: Book Production & Distribution

Part 1 of a 2-part series on the key global trends affecting book production and distribution, and how publishers have responded.

Feb 23, 2022
Who Needs a Review?

Who Needs a Review?

Who needs a review? As any reviewer will be happy to tell you, likely at length, book reviews matter to a variety of audiences.

Oct 15, 2021
The Why, How, and What Behind Formatting Your Titles to Match Consumer Demand and Buying Preference

The Why, How, and What Behind Formatting Your Titles to Match Consumer Demand and Buying Preference

Print Sales are Growing Fast. Over the past year and a half, the print book has proven itself to be beloved by readers everywhere. Books in all formats were...

Sep 7, 2021
How to Manage Your Global Supply Chain in a Time of Uncertainty

How to Manage Your Global Supply Chain in a Time of Uncertainty

During the height of COVID in 2020, we saw many borders shut down and large cities experience lockdown. With the world starting to open back up, labor short...

Aug 31, 2021
How Publishers can Develop a Successful Year-End Sales Strategy

How Publishers can Develop a Successful Year-End Sales Strategy

Unbelievably, the holiday season is upon us. Q4 is here and your readers are looking to buy. We’d say “Wintering is coming” but if you’re reading this from...

Aug 23, 2021
Grow Your Audiobook Catalogue with DeepZen’s High-Quality AI Audiobook Production Service

Grow Your Audiobook Catalogue with DeepZen’s High-Quality AI Audiobook Production Service

Artificial Intelligence puts the smart into your smartphone, it helps choose what movies you see, and even who you date. It will soon be driving our cars, it...

May 24, 2021
9 Areas of Strength That Will Help Drive Discovery and Book Sales Online

9 Areas of Strength That Will Help Drive Discovery and Book Sales Online

When was the last time you did a SWOT analysis? College? When talking about how to leverage your organizational and personal strengths to optimize online...

May 10, 2021
How Book Publishers Can Balance Paid and Organic Efforts on Amazon

How Book Publishers Can Balance Paid and Organic Efforts on Amazon

Do you know which keyword phrases to use when running ads for your titles on Amazon? What about the best time to run ads on Amazon?When you need to optimize...

Apr 2, 2021
How to Combat Book Piracy in the Publishing Landscape

How to Combat Book Piracy in the Publishing Landscape

Online piracy cost book publishers millions of dollars per year. What's even worse... it's not preventable. However, there are a few ways to combat the...

Mar 29, 2021
COVID-19 and The Publishing Industry, Part 2: Tips to Optimize Books for Online Sales Succes

COVID-19 and The Publishing Industry, Part 2: Tips to Optimize Books for Online Sales Succes

In Part two of this blog series, we’ll offer our top 10 tips to capitalize on the shift to online sales and position your books for continued success...

Mar 26, 2021
COVID-19 and The Publishing Industry, Part 1: A Year in Review, Consumer Trends & Behaviors

COVID-19 and The Publishing Industry, Part 1: A Year in Review, Consumer Trends & Behaviors

Over the past year, the brick-and-mortar bookstores were faced with many issues, from overall supply chain challenges, to curtailed in-person shopping. There...

Mar 19, 2021
How to Grow Your Online Book Sales Through Improved Amazon SEO and Keyword Advertising

How to Grow Your Online Book Sales Through Improved Amazon SEO and Keyword Advertising

Looking to make your books more discoverable on Amazon? Follow these proven Amazon SEO and keyword advertising tips from Pete McCarthy and Jess Johns...

Mar 9, 2021

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