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Meet your new digital marketing partners. Our team of experts are pioneers in title marketing and know how to drive online consumers to buy your books and grow your business.
Schedule a Consultation Ingram Marketing Advantage is the full-service agency group within Ingram’s broader Consumer Marketing services offering. It is currently available to publishers distributed by Two Rivers, Consortium, Publishers Group West, and Ingram Academic.
We enhance metadata at the title group level to improve audience reach and sell-through across all book formats.
Our marketing services work hand in glove with the sales team to make sure we’ve optimized the opportunity from all angles.
We’ll use data to identify untapped demand potential, delivering reporting and audience analytics so you can learn too!
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Angela Johnson
VP, Job Title
Omni-channel marketing campaign
Four or more audience targets
In-house creative expertise and asset curation
Amplified publicity on most relevant social channels
Mid-campaign strategy re-group to ensure best tactics
Two-channel marketing campaign
Two audience targets
Creative feedback and direction for publisher created assets
Optional add-on: A+ content and social media asset creation
Aid in sell-through of Amazon inventory after publication
Optimization and management of publisher on-sale Amazon campaign
Research into potential new audience targets
Alleviate publisher bandwidth and mitigate returns
Establish publisher’s brand in front of two key audience targets
Broaden reach on Amazon for entire publisher catalog
Update publishers social channels to align with branding campaign
Optional add-on: A+ content and social media asset creation
Titles enrolled in the backlist program receive BISAC and keyword optimization
Fully managed marketing and promotion for selected titles; IMA covers all ad costs
Quarterly marketing insights based on IMA strategy and the industry as a whole
No up-front financial risk to publisher, as all fees based on title sales growth year-over-year
Complete title analysis to identify gaps and enhancement opportunities
Extensive research to determine metadata changes that will impact overall discoverability
Full optimized keywords, BISAC, and product descriptions
Expert metadata optimization
A+ Content creation and 3D product shots
Enhance Amazon product page with additional content (interior images, reviews, author videos, etc.)
Optional add-on: Flipbook creation
Geotargeted Meta ads to reach target audiences surrounding an author's tour
Target audience minded copy writing for social ads
Campaign reporting and audience insights report to share with author
Establish accounts and consumer branding as-needed on relevant social channels
Branding tool-kit and example ad copy relevant for publisher’s target audience per platform
1:1 social media consultation with digital marketing expert
“The Ingram Marketing Advantage team is a ‘deep bench’ of digital marketing mavericks who bring a genuinely collaborative spirit to the mission to reach and activate our target readers. They are strategic, creative, value-minded, and invested in the success of our books.”
Julie Grau
Partner & Co-CEO
Spiegel & Grau
“IMA has been an incredible partner for Bard Press. They have found new audiences across a variety of platforms for our best-selling title. Low acquisition costs and new sales growth is a good combination.”
Todd Sattersten
Publisher
Bard Press
“I’ve worked with many advertising agencies on book promotion, but none have displayed the same creativity and flexibility… they have shown a remarkable capacity to identify and leverage new platforms and new creative. And they’re a pleasure to work with!”
Trevor Wiser
Sales & Marketing Director
Plough
“The Ingram Marketing Advantage team is not only a pleasure to work with, but they maximize sales, without a doubt… They took our basic information and reworked or added to it, making it so much more consumer facing that translated into increased sales.”
Kim Brown
VP of Sales & Marketing
Welbeck
Agustina has over fifteen years of publishing experience, providing independent publishers expertise in digital and e-commerce sales. She leads both the Ingram Marketing Advantage business as well as Ingram’s digital sales strategy, where she focuses on growing ebook and audio sales and expanding merchandising opportunities for over 600 trade and academic publishers.
Devyn brings more than 10 years of experience leading consumer focused digital marketing campaigns for USA Today and 250+ brands. She is an expert in scaling strategy and execution across social, search, display, retail and content marketing, having worked with bestselling authors, leading country music artists and two award winning campaigns.
Tobias recently moved to NYC from Australia where he gained tremendous experience as a Senior Marketing Executive for Bloomsbury Publishing, championing marketing campaigns in AUS for authors and brands such as Sarah J Maas, Harry Potter, Elizabeth Gilbert and several notable YA authors. The experience he has strategizing and executing frontlist campaigns on Meta, Google Display, TikTok, influencer marketing and other channels positions him well in running thoughtful, sales-driving digital campaigns for our publishers.
Jessica is the primary liaison for publishers enrolled in IMA, managing the onboarding process, communicating campaign results, and advising publishers on the digital marketing landscape. After working with the Two Rivers and Ingram Academic client management team, Jessica made the switch to IMA, bringing a deep understanding of publisher needs with her.
Chaselynn brings almost 10 years of publishing, book marketing, and ecommerce experience to the IMA team from Lifeway Christian Resources. She has worked on marketing campaigns for several NYT bestselling titles, building brand awareness for publishers and authors, and executing creative campaigns and promotions to drive traffic, increase sales, and combat the effects of supply chain limitations on their e-commerce platform.
Kellie comes from the indie bookstore world where she was assistant manager and buyer for three years following her graduation from NYU. After supporting Ingram’s Mass Merch and Gift teams in the Special Sales department for a year, she switched to the IMA team where she brings her deep knowledge of analytics, sales, and our publisher’s catalogs.
Sarah joins IMA from Barnes & Noble where she was Sales & Inventory Manager, specializing in display merchandising and social media for her store. Her knowledge of books and the book industry make her an asset to the team as she assists Devyn Nance and Tobias Madden with our Frontlist Marketing Service.
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