Email marketing is a powerful tool, and one of the most effective components of a digital marketing strategy.

Learn from key industry experts about the European Accessibility Act (EAA) and its implications for book publishers.

This mid-year update examines the key trends shaping the book world, providing insights into the opportunities and obstacles publishers the industry faces.

Meta Ads can give you a lot of great benefits when it comes to promoting your book, including a targeted audience reach.

Google Ads can be an incredibly effective advertising platform due to the sheer number of people who use Google every day.

Effective ad copy is extremely important in ensuring that your book reaches its intended audience in a crowded online space.

Even if you have a great story to share, if your book's ad doesn't look appealing it's probably not getting noticed the way you want it to.

Paid advertising can be very beneficial for getting your book's information in front of potential readers. Here are some of the most popular platforms to use.

Both paid social ads and influencer marketing can be excellent ways to help market your book and get it noticed. However, there are pros and cons to each.

Emily Davis, who manages the influencer marketing program for IngramSpark, shares 4 tips (plus a bonus tip!) for an effective influencer marketing campaign.

Tthere's nothing wrong with book reviews, but they aren't the only content format you should be considering for your influencer marketing campaign.

When we talk about influencer marketing, most minds jump right to Instagram and TikTok. However, there are many other options that might even be better for you!

Being ethical in how you work with influencers and how sponsored content is disclosed is not only a legal concern, but will help connect with your audience.

One consideration for influencer marketing is finding and cultivating a long-term partnership with an influencer, instead of one-off collaborations.

Readers represent a vibrant, diverse spectrum of demographics and want books that reflect who they are and what communities they represent.

Defining your goals and key performance indicators (KPIs) for any influencer campaign is the starting point when you want to see success.

To have the highest chance of success when you work with an influencer to promote your books you'll want to make sure you're choosing the right influencer.

To have any success with influencer marketing you need effective collaboration with influencers.

You can see big benefits from influencer marketing because it can help you reach more readers, broaden your fan base, and increase your sales volume.

In book marketing, connecting with the right audience isn't always straightforward. Simply creating content and hoping readers stumble upon it isn't enough.